A World of Good celebrates the participants of Viacom's global volunteer day. I created the branding and applied the visual language across all collateral leading up to, and including, the event itself. This included environmental graphics, signage, motion graphics, activations, promotional swag, and digital communications, all designed to create a cohesive and immersive experience.
Brand Identity
The logo features a collage of iconic global landmarks and figures engaged in various service activities, illustrating that anyone can create “A World of Good” anywhere and everywhere.
Environmental
A takeover of Viacom HQ's lobby—including posters, screens, and vinyl wraps—fueled participant registration.
Collateral
Process
When pitching A World of Good as a potential theme, I drafted a logo using stock illustrations. After receiving client buy-in, I worked with an illustrator to create the final logo variations.
Role: Designer
Collaborators: James Yang (Illustrator); Alex Felsenstein (Art Director); Eli Musser (Copywriter)
In Situ Photography: Studio Brooke
